WHERE HOWARD GOES

Travel photography and storytelling by Howard Cheng


What does “entry-level” even mean in terms of photography gear?

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Olympus OM-D E-M10 Mark IV mounted with the OM System 14-42 mm f/3.5-5.6 EZ pancake kit lens.

The Olympus OM-D E-M10 Mark IV (hereafter “E-M10 IV”) is considered one of the best “entry-level” cameras. Digital Camera World‘s buying guide titled The best camera for beginners in 2025: perfect cameras for learning photography, which was last updated on 1 July 2025 at the time of writing, lists the E-M10 IV as being the best “entry-level” camera for features. But what exactly makes a camera “entry-level” as opposed to “professional”? I have had photographs published which were taken using all sorts of cameras and sensor sizes; an iPhone 11, Nikon’s APS-C D5100, Nikon’s full-frame D800E, Sony’s full-frame A7, A7 III, and A7R IV, Leica’s full-frame M10-R, and the OM System OM-1 Mark II. But if you asked me whether these cameras are “pro” cameras, I am not sure I could give a definitive answer. A camera is just a camera, right?

Taylor Davis performing in London’s ExCeL, used for Taylor’s social media.
Nikon D5100, Tamron SP AF 28-75mm f/2.8.
ISO 1600, 1/200, f/5.6.

So just out of curiosity, I decided to pick up an E-M10 IV (affiliate link) with the 14-42 mm f/3.5-5.6 EZ pancake kit lens (affiliate link) to see what being “entry-level” actually means in terms of usability or image quality. Even before getting into performance, one major difference stands out between “pro” and “entry-level” gear: the price. The OM-1 II with the 12-40 mm f/2.8 Pro II lens as a kit (affiliate link) is currently on sale on the OM System website for £2,599 (affiliate link). The E-M10 IV with the 14-42 mm f/3.5–5.6 EZ pancake lens, by contrast, is priced at £749 at the time of writing. That is a staggering £1,850 difference for the kit. Body-only prices come in at £2,149 for the OM-1 II and £649 for the E-M10 IV – a difference of £1,500.

I also grabbed myself the OM System 75-300 mm f/4.8-6.7 II telephoto lens (affiliate link) as I wanted to see what a “cheap” telephoto, albeit with quite the reach on paper, would be like since I wanted to photograph squirrels in London. The OM System 75-300 mm f/4.8-6.7 II is on sale on the OM System website for £539 at the time of writing. The OM System 300 mm f/4 Pro (affiliate link) is on sale on the OM System website for £2,299 at the time of writing. This is a price difference of £1,760.

What am I getting more with my OM-1 II vs my E-M10 IV with the price difference of £1,850 if buying the two cameras as a kit, or £1,500 if buying the bodies only, in terms of features that I actually use? So far, I can only think of six features which I have taken advantage of in the OM-1 II which is not in the E-M10 IV: IP53 rating, backside illuminated stacked sensor, phase detect autofocus, better image stabilisation, animal detect for autofocus, and starry sky autofocus. Are these six things worth the £1,500 difference in the price of the camera bodies? Could I have lived with the OM-5 instead which comes in at £1,099 – under half the price of the OM-1 – which has most of these features apart from the BSI stacked sensor?

To find out, I took both the OM-1 II and the E-M10 IV out for a spin to see what practical differences I could discern from the user experience photographing squirrels in London’s St James’s Park. My weapons of choice were the OM-1 II mounted with the 12-40 mm f/2.8 Pro II zoom lens versus the E-M10 IV mounted with the 75-300 mm f/4.8-6.7 II telephoto lens.

In terms of the user experience, I did not particularly find one camera necessarily more comfortable over the other. Sure, the OM-1 II has a bigger grip, but the E-M10 IV was also quite nice to hold – probably due to the fact that even with the bigger reach, it was still the lighter combination. The OM-1 II with the 12-40 mm f/2.8 Pro II weighs in at 981 g whilst the E-M10 IV with the 75-300 mm f/4.8-6.7 II weighs in at 806 g.

What I did miss when shooting with the E-M10 IV is the autofocus system of the OM-1 II. The phase detect autofocus, as well as the animal autofocus. It was not that the E-M10 IV was not able to give me good focus on the squirrels I was trying to take photos of, but it noticeably hunted more, especially in continuous autofocus. It resulted in more misses, sure, but it did not mean I could not get the shot which I wanted. I just had to be a bit more shutter happy in order to snap more shots to hopefully get more keepers.

Admittedly, there are just some kinds of shot I probably would have really struggled to get with the E-M10 IV which I might have done with the OM-1 II, for example photos of the squirrels running around, or even bird in flight. I am not saying it is not entirely possible, but it would just be more difficult without all the computational power behind the OM-1 II.

In terms of image quality, I am not sure I really see a difference, even when taking into account the OM-1 II had a Pro lens mounted on it whereas the E-M10 IV had the more budget friendly 75-300 mm f/4.8-6.7 II lens mounted on it. Sure, the 75-300 mm is not exactly the fastest lens, and I would have been able to increase the shutter speed or decrease the ISO if I were shooting with the OM System 300 mm f/4 Pro, but I would have been sacrificing the flexibility of the zoom capabilities of the 75-300 mm, not to mention the difference in size and weight. The 300 mm f/4 Pro weighs in at 1,270 g, whereas the 75-300 mm only weighs in at 423 g.

Two of these squirrel shots was taken with the “pro” OM System OM-1 Mark II and the other two with the “entry-level” Olympus OM-D E-M10 Mark IV. But which was shot with what camera? Could you tell the difference before seeing the EXIF data?

After spending a few days shooting squirrels with the “entry-level” E-M10 IV, I decided to take a gamble and bring the E-M10 IV with the 75-300 mm f/4.8-6.7 II with me to use as my main camera to photograph the Lionesses’ open-top bus victory parade after winning Euro 2025. I did also have the OM-1 II with me – just in case – but the OM-1 II did not even come out of my bag. Finding a spot on the steps leading from the Duke of York Column to The Mall, I got a few solid shots that are now ready for editorial use.

So, back to the original question: what does “entry-level” actually mean? I am still not sure. Yes, “entry-level” gear has fewer features, but if you understand your kit’s limitations and know how to work around them, you can absolutely use it for professional purposes.

Leah Williamson lifting the trophy.
Detail of Leah Williamson lifting the trophy.
The Lionesses enjoying the revelry.
The Lionesses’ supporters out in force for the victory parade.